Enterprise Rent-A-Car: A Phenomenal Growth Story
Enterprise Rent-A-Car (ERAC) was founded by Jack Taylor in 1957. He began business with a tiny fleet of seven rental cars in St. Louis, Missouri. The original name was Executive Leasing Company, but the name evolved and became Enterprise Rent-A-Car in 1989. Free customer pickup and vehicle delivery began in 1974. The company enjoyed phenomenal growth and by 2006, posted $9 billion in annual revenue, 64,000 employees and a fleet of 878,000 vehicles.
Enterprise remains a privately owned company. In 2007, the Taylor family purchased National Car Rental and Alamo Rent A Car. Today Enterprise Holdings is the largest car rental company in the world and is recognized internationally with neighborhood and airport locations in the U.S., the U.K., Ireland, Germany and Canada. Enterprise has spread into other services including used car sales, car sharing, fleet management and commercial rentals.
ERAC is the number one vehicle rental company in receiving customer referrals from insurance companies. Many insurance companies, such as Allstate Insurance, have Enterprise liaisons located within their claims offices so that any customer complaints or concerns may be addressed immediately. Enterprise is so popular because, unlike many other car rental providers, it does not limit its locations to airport terminals. Enterprise’s 7600+ rental offices are located in neighborhoods and near vehicle repair shops, (occasionally even inside repair shops), making them very convenient for people who are having their vehicles repaired and those insurance companies who are paying their claims.
Many insurance companies in the U.S. have a partnership with Enterprise which allows their customers in need of a rental vehicle for claim-related reasons to obtain the rental for a reduced cost. If the customer has adequate rental reimbursement coverage, or if the customer is a third-party claimant making a liability claim for damages, Enterprise is able to bill the insurance company for rental expenses directly so that the customer need never see a bill. For obvious reasons, this is very convenient and adds to a positive customer service experience. Even the telephone number is helpful: calling 1-800-rent-a-car will locate an ERAC rental office anywhere nationwide.
This article is written for informational purposes and is not intended to take the place of competent local legal counsel. The writer is not affiliated with Enterprise Rent-A-Car.
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