Just Who is the Progressive Girl Flo?

by Stacey
(VT)


Why is that Progressive girl Flo so popular? I mean, I just don't get it.


The other Saturday, my teenaged son had a friend over and the two of them were watching television in the basement. I try not to bother those two because they like to watch Spike TV and I've just had too many bad dreams after trying to view shows like "1000 Ways to Die".

So the show breaks for a commercial and I hear a simultaneous "Oh, Yeah" and a "There she is". The guys do not make their usual commercial-time sprint for the pantry and a bevy of snacks, so I guess I might as well go around the corner and get a good laugh at them while they're ogling the latest lingerie commercial.

I walked around a corner in our basement and caught my teenaged son and his friend transfixed in front of the television. But there's no scantily clad woman. It's Flo, the Progressive Insurance lady. What? They're staring at Flo? My son actually shushed me!

This commercial was one I hadn't seen before. Flo was in a series of outdoor scenes; fishing, hiking, campfire, etc. with an outdoorsy type male. She kept telling the man "this is the best day ever", but then the commercial cuts to the usual scene of her in her Progressive store; the guy she was talking to was just fantasizing about her. Then the commercial was over.

I asked the guys "What's so great about her?" It was a legitimate question. They looked at each other, guilty as sin, and my son said "She has big eyes". Yeah, right was my first thought; but actually, given how much was covered up by that white outfit she was wearing they might have been telling the truth.

I said "I have big eyes." (I also have a big butt, though as those of you with teenagers know we don't need to show weakness and point out or flaws; they find them all for us.) My son rolled his eyes and his friend just looked away. I did not press the issue.

I understand that Flo is cute and her gentle tolerance of her various quirky customers makes her likeable. Progressive picked a winner when they chose her as a mascot, but I really do not understand why a couple of teenage boys would find her appealing enough that they would skip a snack run. Perhaps they just like the idea that she does represent an insurance company, one selling something they will need when they start driving in a few months. Really, she has to be about my age.

Other than that, she has big hair which I had understood went out of fashion in the eighties in spite of my best efforts. The poof in her hair behind her out-of-style hair-band is the result of one of those items you can buy in a late-night infomercials. Eyelashes ... gotta be fake. By the way, that red hair is just not natural either. While we're at it, my figure would look more perfect in a huge lab coat, too.

I think that at least six of my son's friends are going to be Flo for Halloween; both girls and boys. At least that is a welcome change from the usual sluttish witch or the tramp with fangs.

"You can go now, Mom. Our show's back on."

Whatever, son.

Note from staff: we found this cute Flo apron on Amazon if you want a break from the traditional costume choices.


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Mar 13, 2012
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Add-on to my previous comment
by: Anonymous

After reading one other comment that I missed before making my previous comment, I have to add that, yes, she IS hot (to the Halloween party lady who said, matter-of-factly, that she is not hot. Wrong. Again, it's a guy thing. Don't try and understand it; just accept it.

Mar 13, 2012
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It's a guy thing
by: Anonymous

To the author of the article and other ladies commenting "I don't get it either" here, you won't and you can't. It's a guy thing. This includes teenagers.

Nov 08, 2011
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Flo Shouldn't Pick on the Other Insurance Company
by: Anonymous

Funny comments here. I have my own opinions about Flo. I think that it is really funny in a hypocritical sort of way that Flo's Progressive commercials are always poking fun at the two older white executives from the 'other insurance company'. It is hypocritical because if you go to Progressive's official website and click on their leadership page to view all of their corporate executives, about ninety percent of them are older white guys.

Is the Progressive Insurance Company trying to ridicule other insurance companies by making them appear to be what Progressive really is? Just a thought.

This comment is approved for informational purposes only. The opinions contained are solely those of the commenter.

Oct 16, 2011
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My Friends and I are going to be Flo for Halloween.
by: Anonymous

That was funny. My friends and I are going to a Halloween party as a group of Flo girls. Not because she is hot or anything like that. It is because it will be so obvious what we are and the costume is just too easy; just a name tag, white pants, blue high tops and a white over coat. We will all have our own names on our name tags. I'm tired of being a ghost or a princess for Halloween.

Check me out at www.aclassynerd.com. Maybe we'll post pictures if we look any good! Thanks!

Oct 16, 2011
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Ha Ha!
by: Anonymous

That's so funny. I don't get her appeal either, but my husband is enamored. It didn't make us get Progressive insurance, though.

- Liz

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