Local Lead Generation Tips for Insurance Agents
If you own an insurance agency or are an independent insurance agent, you should consider using direct marketing to generate local leads for your business. This includes direct mail, such as postcards and fliers. Your key to success is to find creative ways to be different from your competition.
Most insurance agents simply advertise their insurance agency or their products and services. They place an ad on the radio, television, in the newspaper or in the Yellow Pages. Unfortunately, most of these ads are pretty much the same. And they get poor results.
I think you should take a different approach. In my opinion, it is far wiser to promote a generic information product up-front and offer your products and services on the back end. Let me give you an example.
Let's suppose you sell homeowner's insurance. You could write a simple 5 to 10 page report about the "Top Ten Ways to Save Money on Homeowner's Insurance". You could place this free report or eBook on your website. Your visitors could get the eBook or report by giving you their contact information, such as full name, address, age and email. Once they provided their information, they would receive the report via email. At this point, they become a lead.
Next, you could purchase a mailing list of all the homeowners in your local area. Once you have the list, you could send each homeowner a postcard or
"sales letter" in the mail discussing your free report. In essence, some of the people who read your direct mail would visit your website to get their free report. Click here to view more details
At the end of each report, you could have 2 to 3 paragraphs about the benefits of doing business with your insurance company. Assuming that your report provides valuable information, some of the readers would contact you to learn more about your services. You would follow up with these clients to sell them your services immediately.
And you could follow up with everyone on your mailing list (those who did not respond the first time around) with a new letter or flier each month. You will need to remember that people buy something when they want to, not when you want them to. However, if you keep in touch with them often, you will build a relationship with your lead list. And many of these leads will eventually become paying customers.
In my opinion, this is a much better advertising strategy than using traditional newspaper ads or Yellow Page ads that simply tell people you are in the insurance business. I hope that makes sense. You can click on the link to learn more about local lead generation tips
for any type of business.This article was approved for informational purposes and is not intended to take the place of competent local legal counsel.